Google Must Change Tactics and Android Must Succeed

It is safe to say that I have not been a big fan of Google. I have issues with their tactics, business model, and insatiable appetite for personal information. It will come as no surprise to my readers, that I was delighted by Google’s recent announcement to cancel plans to bring the Nexus One to Verizon. However, my reasons behind supporting this decision may come as a shock to you; Android must succeed. Why?

To put it bluntly; Google may be the only company left that can stop Apple’s dominance in the mobile space. While Microsoft certainly has the talent, I question if they have the will as they continue to chase Google for advertising dollars. Meanwhile, Nokia seems a bit dazed and confused by Apple’s success as they cling to Symbian OS. RIM is stuck in the Enterprise world as they must now fight Apple on their home turf with devices that seem behind the times. Finally, Palm may find a buyer but also obsolescence.

One of my best friends put it this way, “When you buy an iPhone you are buying a device without root access.” In essence, we are forced to use and develop applications on the iPhone via the pleasure and direction of Apple. In the past few months, we have tried to develop more than a few interesting iPhone applications only to find we were in danger of violating Apple’s Licensing or Apple’s iPhone OS did not support or allow what we were trying to build. While some have gone the “jail breaking” route to overcome these obstacles, we would rather stay within the mainstream user population and remain legal.

While Apple controls every aspect of the iPhone, Google has the chance to disrupt this model. For some reason, Google has a tenancy to follow leaders in particular spaces. In my opinion, that is why they created the Nexus One as they thought controlling the hardware and software was key in creating a successful device. HTC and Motorola proved this notion incorrect when they created superior devices with the same Android OS. What Google really needs to do is concentrate on improving and refining Android’s usability and functionality to exceed that of Apple’s iPhone OS.

A refined Android with a vibrant community filled with robust application development has the chance to trump iPhone because it is open (we have root access!) and a killer application is sure to be developed. Google has many different avenues to make money off of Android including advertising, cloud services, and more.

Therefore, Google must change their tactics by concentrating on refining and improving Android while supporting their hardware and carrier partners.

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One Response to Google Must Change Tactics and Android Must Succeed

  1. A.Y. Siu says:

    While I agree Google has a generally more open approach to development and user freedom than Apple, Android (at least as distributed through mobile phone companies) also technically does not give you root access.

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